As I progressed in my career, I benefited from having smart colleagues surrounding me. They had skills that I could help guide, but didn’t need to learn. But today, I am my whole team and learning that I don’t have many of the basic skills that they provided and that made our office excel. For the first time in my adult life, I am questioning the phrase, “There is no ‘I’ in ‘team,” for “I” have become my own team.
I wish I had mastered Excel. Who knew WordPress would be the way I would soon live and die in my business? And Keynote and Prezi were not important once in my Powerpoint world. I have to learn to bill and collect money? What software will do that for me? Hootsuite for real and not just to play with my personal profile? Who is going to build that survey in Survey Monkey for me? Yikes!
Thank goodness for Amazon.com. Daily I am ordering the new XX for Dummies book. As I build spreadsheets and struggle through keeping up with ink cartridges, I have a book that reminds me how to do everything. I have an entire library of resources on resources.
So now, instead of thinking smugly that I could conquer any marketing task thrown at me because I used to have “a guy who can do that,” I am that guy. And boy, I wish I had learned to be that “guy” while I was surrounded by folks who knew what they were doing.
One of my first lessons in consulting – take advantage and be an active technology student when you are gainfully employed as a member of a team. Learning on the fly is hard and time consuming. You will be glad that you learned to mail merge and run your own google analytics while you had Kathy and Zak and all the skilled team members around you. Because once you are solo, you become your own lean, mean, consulting do-it-yourself machine.
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