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Case Study

University of South Carolina


The University of South Carolina, an athletic powerhouse in the SEC, wanted to grow its academic reputation. With excellent programs ranging from aerospace to music and the top- ranked Darla Moore School of Business, the university was poised to stand out as an academic research institution. In 2011, USC rolled out its first integrated marketing campaign that took the university’s messaging to different audiences in different ways under the “No Limits” creative campaign. Introduced to encourage prospective students, current students and alumni to look deeper at USC and to explore its wide-range of offerings, the plan emphasized the role of Gamecocks as leaders in an economically-challenged state.  No Limits was built on the five-year Integrated Marketing Communications plan introduced in 2011. Both the plan and the campaign were the first institution-wide marketing effort for the University.



Marketing Strategy

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Competing for recognition, building reputation, gaining revenue – marketing is the foundation for taking your good ideas and services and catapulting them forward to build a customer base. Knowing your audience and securing your research so you know the difference between what they know about you and what you want them to know, leads to great marketing strategy. LML Marketing and Communications works with marketing professionals and leaders to help distinguish your organization and among your various target audiences. We work closely with you to build out your reach strategy to these audiences and ensure that your messaging speaks to the right people in the right way. Our expertise includes:

  • Building a Marketing Plan That Doesn’t Sit on the Shelf
  • Inclusion, Buy-in and Adoption of Integrated Marketing Plans
  • Working with Senior Leadership and Boards to Develop Marketing Strategy and Buy-In

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