Let’s be honest. Many of our social sites are boring. We are quick to post the expected – photos of students on the quad, news release headlines, event tweets. We all use social tools to push information out. But, why not use them more regularly to pull information in?
There are rich opportunities to use social media tools to collect information about your brand, your pending creative campaign or your messaging strategy – all while creating engagement that is priceless. Here are five ways universities and nonprofits could use these media to fine-tune their own marketing objectives while also making your audiences feel like they played a role in developing your campaign.
1. Imagine if, after your institution collects its market research, you use your social tools to further refine your learning?
2. If you are developing a new messaging platform for your university, why not look to LinkedIn to seek feedback?
3. Use your social sites to project the strong image and feeling you need to stand out from other institutions.
4. Nurture a conversation while also pushing out information.
5. Feel like your ideas about talking about your university are getting stale? Take a lesson from Oreo on how to create new vision for an established brand.
It’s easy to slip into the patterns with social tools, but when you look at them differently – as ways to inform your work, they can become exciting. Rethink your social tools!
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